HookBuzz is an online tackle shop. 10,000+ products in the Fishing Tackle, Dive Gear and Marine products categories. During 2010 Clark McNulty had an epiphany. After being broke and out of work he decided to buy another fishing boat. I know, great idea! He spent so much time and money that he figured he needed to supplement the running costs of the new boat in some way, so he founded HookBuzz.com.